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Demo
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Demo
A demo edition built on sample data: four months of delivery across a fictional seller's supply, what ran, what worked, and where the next round of scale sits.
Always-on campaigns took 88% of PMP spend, viewability held at 78% and video completion at 88%. Monthly spend has grown every month since June and reached $167.6K in September.
| Advertiser | Spend | SOV |
|---|---|---|
| Lumen Retail | $21.6K | 4% |
| Frostline Outdoor | $14.2K | 3% |
| Cartwheel Toys | $9.8K | 2% |
| Advertiser | Spend | SOV |
|---|---|---|
| Summit Air | $132.5K | 27% |
| Harbor Hotels | $96.1K | 20% |
| Velora Motors | $41.7K | 9% |
| Deal ID | Spend | SOV |
|---|---|---|
| demo_ron_display_d | $301.6K | 62% |
| demo_ron_video_v | $88.4K | 18% |
| demo_seasonal_ctv | $46.9K | 10% |
Delivery has more than doubled since June, with September the strongest month so far.
To unlock further scale, more spend can be routed through other deal IDs in the Deal Library.
View the Deal LibraryOpen exchange spend on the seller's supply outpaced PMP this quarter. The advertisers below are the clearest candidates to move into curated deals.
| Advertiser | DSP | Format | Spend | CPM | Active on PMP |
|---|---|---|---|---|---|
| Summit Air | DSP A | Display | $94.2K | $1.42 | Yes |
| Brightway Health | DSP B | Display+Video | $71.5K | $1.31 | No |
| Harbor Hotels | DSP A | Display | $58.9K | $1.24 | Yes |
| Velora Motors | DSP A | Display | $36.4K | $0.98 | No |
| Ledgerly | DSP A | Display | $19.8K | $1.08 | No |
| Northpeak Bank | DSP B | Video | $15.2K | $5.12 | No |
| Lumen Retail | DSP A | Display | $12.7K | $1.19 | Yes |
PMP delivery, cut three ways. Switch between environment, format and DSP to see how the mix shifts and where the headroom sits.
A demo publisher set: fictional news, streaming, commerce, property, comics and music sites standing in for real premium supply.
Three of the verticals below already show up in this quarter's numbers. Two of them, wellness and automotive, run on open exchange with no deal ID behind them.
A placeholder for the seller's own intent engine: it reads content across the open web, derives contextual intent signals, and maps them to audience cohorts that have shown high interest in specific themes or topics.
Two of the largest names, running on both PMP and open exchange. The case study shows how travel intent cohorts were built and activated.
View case studyThe second largest open exchange advertiser at $71.5K across display and video, with no PMP behind it yet. The wellness package is the closest match.
View case study$36.4K of open exchange spend at a $0.98 CPM, all display and no deal ID in place. A contextual auto package is the natural first PMP.
View case studyClick optimised placements, curated from the units that consistently clear the highest click through.
Completion optimised video. This quarter's PMP video completed at 88%, and the package is built to hold that.
Above the fold placements only. Viewability sat at 78%, so this is the lever when a brand needs more.
Each package above maps to a live deal ID in a real edition. Pick the ones you want and the team curates them for your buyers.
Open the Deal Library$58.4K of seasonal spend already ran this quarter, largely through demo_seasonal_ctv. The package below is what that becomes at holiday scale.
Holiday
In a live edition this unlocks a print ready PDF of every figure on the page. In this demo the form validates, then shows the success state without downloading anything.
Demo only. Nothing you type here is stored or sent anywhere.
This is the success state a reader sees. In the demo no PDF is attached, so nothing downloads.
